Direct Mail can be used as a strategic tool with an existing database or one that is acquired. Working with direct mail specialized vendors allows for us to gain the best return on investment with your direct mail dollars. Targeted list acquisition allows your message to get to the right consumers while eliminating waste.
Below are some examples of a very aggressive approach to direct mail. The listeners of this station were exposed to a great deal of messages from the station and this allowed the station to form a unique bond with the listener base.